I'm Allie.
Senior Product Design Manager. I help teams build things people actually want to use.
I've spent the last decade working at the intersection of design, product, and people. I started as a visual designer, moved into UX, and eventually found my way into design management because I realized the thing I loved most was helping other designers do their best work.
I've led design for startups and scaled teams at larger companies. I care a lot about craft, but I care more about outcomes. Good design that never ships isn't good design.
Outside of work I'm usually reading, cooking something overly ambitious, or trying to convince my dog that the park is more fun than the couch.
What I work with
How I think about design
Start with the problem, not the solution
The best design work I've done started with a lot of questions. What are we actually trying to solve? For whom? What does success look like? Jumping to solutions too early is the most common mistake I see.
Collaboration is the work
Design doesn't happen in isolation. The best outcomes come from working closely with product, engineering, research, and the people who will actually use what we build. I'd rather be in the room than hand things over a wall.
Ship it, then improve it
Perfection is the enemy of learning. I'd rather get something real in front of users and iterate than spend months polishing something that might be solving the wrong problem.
Where I've been
Sr. Product Design Manager
Leading a team of 6 designers across 3 product areas. Responsible for design quality, team growth, and cross-functional alignment with product and engineering.
Product Design Manager
Grew the design team from 2 to 8. Built the company's first design system. Shipped a redesigned checkout flow that lifted conversion by 34%.
Senior UX Designer
Led UX for a portfolio of B2B and consumer products. Ran discovery, prototyping, and usability testing across 12+ client engagements.
UX Designer
First design hire. Wore every hat. Built the product from early wireframes to a shipped mobile app with 50k users.
Want to work together?
I'm always open to interesting conversations about design, teams, and hard problems.