Allie Hough · Sr. Product Design Manager
Design that
brings people along.
And holds up in the real world.
Some things I've worked on.
A few projects I'm proud of, built with good teams and shipped to real users.
UX Design · Strategy
Redesigning the Checkout Experience
Simplified a 7-step checkout into 2 steps. Worked closely with engineering and product to get it right. Conversion went up 34%.
View case study →Systems Design
Design System from Scratch
Built a shared component library with four product teams. Still in use today.
View case study →Product Strategy · UX
Mobile App 0 to 1
Helped take a product from early concept to 50k users in six months.
View case study →Hi, I'm Allie.
I lead design teams that build products people genuinely enjoy using.
Over the past 10 years I've worked across research, systems, and strategy, usually somewhere in the middle of a big, messy problem.
Right now I'm focused on making complex experiences feel simple and human.
UX ResearchDesign SystemsProduct StrategyTeam LeadershipPrototypingStakeholder Collaboration
Working on something interesting?
I'd love to hear about it. Whether it's a big project or just an early idea, feel free to reach out.